CastleVille is a social network game made by Zynga's Dallas studio and was released in November 2011. It combines a number of elements from the company's other "Ville" range of games. On launch it had received a million "likes" on Facebook. By the end of its first month, it had become the fifth most popular game on Facebook with 26.5 million players. The game is a freemium game, meaning there is no cost to play but players have the option of purchasing premium content.
Set in a medieval world, game allows players to build their land up with castle elements, and craft armor, art and trade items. The objective is to explore the unknown land around the starting territory and expand the player's empire into it. The character's avatar can be customized, and the world features peasants, pirates, princesses and Vikings. A new reputation system was developed to encourage players to be social within the game in order to unlock new items and actions such as trading.


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